In collaboration with the Royal Institution of Chartered Surveyors (RICS), IFMA is bringing the World Workplace Forum Middle East to Dubai for the first time, convening government, asset owners, senior-level FMs, key developers, and top-tier advisory and service providers to explore how international best practices can influence asset management strategies in the region. As a growing market, the Middle East needs innovative, strategic FM to drive the robust development taking place in the region, says IFMA. Titled “Dispelling the Myth: Strategic Facility Management vs. traditional Facilities Maintenance,” the event will explore the connection between efficient FM, business productivity and profitability.