Is that alarm a true emergency? ADT’s new video and analytics service can verify what’s happening

by Brianna Crandall — October 30, 2019 — ADT, a security services provider for residential and business customers across the US and Canada, recently announced it has taken another step to enhance its owned and operated professional monitoring services by acquiring I-View Now, a video alarm verification service. I-View Now’s verification technology, paired with the core monitoring strengths of ADT, will help reduce false alarms and optimize priority response from emergency services.

With I-View Now’s alarm verification service, public safety answering points, such as 911 dispatchers, will be able to better confirm whether an alarm is a true emergency by leveraging technology. Video, location, sound, sensor, user and activity data can now be combined with predictive analytics to provide a comprehensive dashboard of information about what is taking place during an alarm.

This critical information allows customers, ADT, and first responders to make better decisions quickly, helping protect lives and property. If a customer is not available to confirm the emergency, they can choose to allow ADT access to additional available data, such as video feeds, from within the property to assess the situation remotely. This enables ADT to append an accurate priority signal to the alarm, which first responders can use to determine response time.

Donald Young, CIO and EVP of Field Operations, ADT, stated:

Helping to ensure customers’ safety is our top priority for ADT, and by integrating I-View Now technology into our current protocols, we can enhance the effectiveness and efficiency of our extensive network of ADT owned and operated monitoring centers and help first responders focus on real emergencies. I-View Now will function independently under the ADT umbrella, helping to provide both companies’ current and future customers with the best experience possible.

Larry Folsom, I-View Now president, remarked:

Teaming up with ADT will allow our proprietary technology to reach its full potential and provide better information to first responders. ADT is our ideal partner to help scale up, and together we will help to save more lives.

ADT’s use of I-View Now’s alarm verification technology is currently in a pilot program in select markets and will be available to current and future ADT customers later in the fourth quarter (Q4) of 2019. As part of the acquisition, Folsom will report to Young and continue to lead I-View Now, supporting existing and new customers.

ADT delivers advanced technology-based security and automation solutions via professionally installed, do-it-yourself, mobile, and digital-based offerings for residential, small business, and larger commercial customers. The “purpose-driven” company is backed by some 19,000 employees, more than 200 sales and service locations, and 12 owned and operated monitoring centers connecting customers to lifesaving support for today’s ever-changing security needs, 24/7.

For more information, visit the ADT and I-View Now websites.