ASSE rebrands to American Society of Safety Professionals (ASSP)

by Brianna Crandall — June 4, 2018 — “The world’s oldest professional safety society” transitioned on June 1 to a new brand that includes a new name, refreshed logo, redesigned website and rebranded social media channels. Formerly known as the American Society of Safety Engineers (ASSE), the American Society of Safety Professionals (ASSP), with more than 37,000 members worldwide, represents the many diverse disciplines that make up the dynamic occupational safety and health (OSH) community.

ASSP President Jim Smith, M.S., CSP, remarked:

We’re evolving with our profession to stay at the forefront of workplace safety advancements. Our members are involved in various management systems and technical safety areas such as risk assessment, hazard identification, injury prevention and workers’ compensation. They also work to improve human and organizational safety performance. It’s an exciting time to be part of our organization.

ASSP says its revised brand better reflects its current membership and positions the Society for growth with young safety professionals. The new name better tells prospective members that they need not be engineers to join the organization. ASSP members work in every industry around the globe, creating safe and healthy work environments by preventing injuries, illnesses and fatalities. Sound safety practices lead to increased productivity, higher employee satisfaction, improved business outcomes and a better reputation, notes ASSP.

Followers of ASSP on social media can check out the Society’s new Twitter feed, revamped Facebook page, and updated LinkedIn company page. ASSP’s social channels are an easy and effective way to stay informed of the latest workplace safety news, educational opportunities and global events.

The Society’s website features a complete redesign that showcases ASSP’s strategic priorities of education, advocacy, standards and member communities. Visitors can more readily access the information they need, trusting ASSP as an authoritative, go-to source for expertise. The new website presents useful content that answers questions and solves problems for the occupational safety and health community. It also features single sign-on and real-time purchasing capabilities that enhance the overall customer experience.

The Society was founded as the United Association of Casualty Inspectors in 1911 as a result of the tragic Triangle Shirtwaist Factory fire that killed 146 garment workers in lower Manhattan. It was the deadliest industrial disaster in New York City history, leading to reforms that improved workplace safety. The Society’s name shifted in 1914 to the American Society of Safety Engineers. Last year in a historic vote, members approved the change to ASSP.

ASSP’s new brand will be on display at its Safety 2018 Professional Development Conference & Exhibition in San Antonio, taking place this week (June 3-6) at the Henry B. Gonzalez Convention Center. The global event will bring together more than 5,000 safety professionals from 40 countries to learn a wide range of best practices, industry trends and the latest product innovations in the occupational safety and health field.

For more than 100 years, the American Society of Safety Professionals (ASSP) has been at the forefront of helping occupational safety and health professionals protect people and property. ASSP advances its members and the safety profession through education, advocacy, standards development and a professional community. Its flagship publication, Professional Safety, is a longtime leader in the field.