Cascades PRO forecasts 2017 trends in paper tissue, towel industry

by Brianna Crandall — January 30, 2017 — The continuous advances in the paper tissue and towel industry have enabled businesses to become more connected to their distributors and end-users, according to Cascades PRO, the newly renamed Away-from-Home segment of the Cascades Tissue Group division. Industry products are evolving to seamlessly serve the visions and values of modern businesses.

Worker taking towels from dispenser

Tissue paper industry products are evolving to seamlessly serve the visions and values of modern businesses, says Cascades PRO.

Cascades PRO forecasts the following top paper tissue and towel industry trends for 2017.


Like business-to-consumer (B2C) trends, the business-to-business (B2B) market is increasing its online sales — 10% of B2B sales are already being completed online. The online shopping trend makes it easier for buyers to make purchases for their businesses, while saving costs for sellers.


Health and wellness has evolved into a mainstream trend, as Millennials seek a healthy lifestyle and aging Boomers are becoming more health conscious. Many businesses are offering a variety of fitness programs and healthy food options to their employees. At the root of every wellness program lies a clean environment that provides a base for healthy lifestyle improvements.

Businesses that have clean environments can help employees stay healthy and save their organization money. According to the Journal of Occupational Environmental Medicine, health-related absenteeism costs $1,320 per employee each year. By providing proper tools for hygiene such as wipers, hand towels and tissues used to keep cafeterias, fitness centers and offices sanitized, businesses promote wellness in the workplace.


Sustainability continues to increase in priority when it comes to buying products. The trend of purchasing “green” paper products is largely motivated by state mandates and building policies, and contributes to companies’ and buildings’ overall sustainability goals.

Because sustainability continues to be a selling point, innovations have evolved “green” products to provide the quality and cost comparable to traditional products.

Recycled paper tissue and towel products that are made from postconsumer materials, which divert valuable fiber from landfills and require less harvesting of trees than virgin paper towel and virgin paper tissue products, are available. Replacing traditional products with recycled products is a simple change that can make a world of difference in reducing a company’s environmental footprint.

Connected clean

The Internet of Things (IoT) is continuing to gain momentum, increasing the world’s 6.4 billion connected utilities in 2016 to 20.8 billion by 2020. Smart dispensers using IoT now have the capability to wirelessly communicate with building management to keep restrooms clean, stocked and ready for use.

For optimum success in 2017, companies must take a holistic approach to their products and services by delivering first-class hygiene that is easy-to-order and beneficial to end-user wellness and the environment, and that increases employee efficiency, concludes Cascades PRO.

For more about Cascades PRO products, visit the company’s Web site.