Clorox launches odor elimination products for toughest commercial malodors

by Brianna Crandall — February 15, 2017 — Four out of five cleaning industry professionals say that removing malodors from the air is their biggest cleaning challenge (79%), according to a recent survey from Clorox Professional Products Company. However, the survey also finds that the odor elimination products currently on the market are not fully addressing professional cleaning needs.

To help, Clorox Professional has just introduced its new portfolio of Clorox Odor Defense products, scientifically formulated to identify and capture odor-causing molecules, with solutions for both air and fabric. Using proprietary technology, the products are proven to eliminate — not just mask — the toughest malodors found in commercial settings, including urine, feces, vomit and garbage, says the company.

Clorox Odor Defense products

Clorox Odor Defense products are scientifically formulated to identify and capture odor-causing molecules, with solutions for both air and fabric.

Clorox Odor Defense products are specifically designed for use in potential problem areas of facilities such as high-traffic restrooms, shared office break room spaces, hotel rooms, waste-disposal rooms / dumpster areas, and other odor hot-spots in schools, offices, bars, restaurants, stadiums, hotels and other public areas.

 Kyra Zeroll, director — Marketing, Clorox Professional Products Company, stated:

We realize that odor is a serious problem for cleaning professionals across various industries. It’s often one of the first things a patron notices about a facility, so it’s a problem that can impact reputations and bottom lines. Our newest odor products are specifically designed to help cleaning professionals completely eliminate malodors in their facilities.

The full line of odor elimination products includes Clorox Odor Defense Aerosol Spray (14 oz.), Clorox Odor Defense Air and Fabric Trigger Spray (32 oz.), and Gallon Refill (128 oz.), which can be used daily to control odor on soft surfaces and in the air, as well as Clorox Odor Defense Timed Metered Aerosol Spray (6 oz.), designed to remove recurring malodor in trouble areas like restrooms.

Elevating the science behind odor elimination

The Clorox Odor Defense product line relies on I.C.E Technology, which stands for “Identify, Capture and Eliminate” — Clorox’s method of action that eliminates malodors so no heavy fragrance is required to mask them. In laboratory testing, Clorox Odor Defense I.C.E Technology continued to control malodors for six hours.

Brian Thompson, department manager – Research and Development, Clorox Professional Products Company, explained:

Instead of simply masking odors behind heavy fragrances, Clorox Odor Defense Spray eliminates odors at their source and leaves behind a subtle, long-lasting clean air scent. The proprietary formula is designed to eliminate odor in the air and to perform on tough-to-clean porous and soft surfaces such as carpets, mattresses and upholstery that tend to trap unpleasant odors.

Industry insights on odor elimination

Survey results indicate that eliminating odors is more important than strong fragrance when it comes to an air odor solution. Only roughly one in four cleaning professionals (27%) say they are extremely satisfied with their current air odor solution, and they say that their dissatisfaction is largely driven by inefficient products that mask instead of eliminate odors. In fact, survey results found:

  • Almost half of cleaning professionals (46%) who have issues with their current air odor elimination product say they get complaints about fragrance.
  • Only 30% say that a strong fragrance is extremely important.
  • Only 25% say a chemical smell is extremely important.

When it comes to what professionals are looking for in a product, it’s about efficacy, says Clorox Professional. More than half (52%) want a solution scientifically proven to remove bad odors and say that the following characteristics are extremely important:

  • Destroy odors, not just mask them (49%)
  • Are long-lasting (45%)
  • Are formulated for the toughest odors (43%)

For more information about the Clorox Odor Defense line, visit the product page on the Clorox Professional Products Company Web site.