Regular cars parking themselves? See how this new parking system will transform a mixed-use area in Las Vegas

by Brianna Crandall — January 11, 2019 — Set against the backdrop of the CES 2019 technology event this week, autonomous vehicle innovator STEER is taking its Level-4, highly autonomous and cyber-secure self-parking solution to Las Vegas at Downtown Summerlin. Facilities managers (FMs) take note — in advance of the widespread use of autonomous vehicles, this platform-independent system could transform your facility’s parking as well.

STEER’s fully automated driverless parking technology for cars allows users to enjoy their experiences without having to worry about parking their cars. Combined with a growing network of service points, the self-parking technology activates an ecosystem of users and infrastructures that benefit from space and time efficiency, reduced costs, enhanced experiences and even new revenue. The network ecosystem also offers deep insights and analytics that can further refine consumer experience.

STEER car driving toward a parking area

STEER self-parking technology transforms regular cars into driverless vehicles that self-park in designated lots. Image courtesy STEER

Located just twenty minutes west of the Las Vegas Strip, Downtown Summerlin is a planned vibrant, walkable urban core, within the award-winning 22,500-acre master planned community of Summerlin developed by The Howard Hughes Corporation. Downtown Summerlin serves the entire valley and welcomes approximately one million visitors per month.

Embodying The Howard Hughes Corporation commitment to forward-thinking development and innovation, Downtown Summerlin is said to be an ideal location at which to introduce STEER to the Las Vegas region.

The premier 106-acre, 1.4 million-square-foot mixed-use development features over 115 stores and restaurants in an integrated open-air environment with entertainment, dining, shopping, a marketplace and a nine-story Class A office building — ONE Summerlin.

STEER and The Howard Hughes Corporation are already collaborating in Maryland, turning the Merriweather District into the first-ever high-density, mixed-use neighborhood to adopt STEER.

Greg Fitchitt, president, Columbia, The Howard Hughes Corporation, stated:

At Howard Hughes, we believe growing boldly means embracing new trends in community living. Using a technology like STEER’s is the perfect blend to allow us to design high quality community living around enjoyable experiences while off-loading the daily hassles, like finding a parking spot, to modern technology.

In Vegas, consumers will see through a microcosm of real-life scenarios how a STEER-enabled car interacts with other cars, pedestrians, obstacles, and more while parking and summoning completely autonomously. Opening up the technology to Howard Hughes residents and retail customers highlights the corporation’s willingness to adapt and incorporate modern technology to attract savvy consumers with cutting-edge amenities at their locations.

Anuja Sonalker, CEO of STEER, stated:

Time is the most precious commodity. Anything that saves time or creates more of it for desirable activities is of the utmost value to consumers today. With our automation technology we aim to do exactly that in a profound way. It will take time before autonomous vehicles are mainstream, but autonomous parking has the potential to make a dent much sooner thanks to the bold vision and support of companies like The Howard Hughes Corporation. As more and more sites embrace STEER’s autonomous parking, the consumer’s value proposition will exhibit network effects.

STEER key differentiators:

  • First Level-4, highly autonomous parking solution with a growing network of service points
  • Transforms everyday cars into driverless vehicles that self-park in designated lots
  • Reportedly first to market a full plug + play native autonomous control platform
  • STEER system is built with fail-safety and will not override existing systems

Learn more and see the self-parking technology in action on the STEER website.