by Brianna Crandall — September 17, 2018 — GAL Manufacturing, a North American designer, manufacturer and distributor of elevator components and systems, just announced that it has brought together its six business units — GAL, GAL Canada, Hollister-Whitney, Courion, Bore-Max and Elevator Controls — under a newly formed operating company, Vantage Elevator Solutions. Vantage will continue to be led by GAL president and CEO Mark Boelhouwer and the current management team.
The establishment of Vantage brings together what the company says are the best brands in the elevator components and solutions business, providing customers with a single source for the high-quality products and expertise on which they have come to rely. Additionally, customers will benefit from new enhancements, including easy ordering, simplified scheduling, labor efficiencies and increased uptime, as well as the flexibility to work with one or all six of Vantage’s brands.
The Vantage portfolio consists of door equipment, controllers, signal fixtures, hoist machines, platforms, governors, slings, freight door systems, hydraulic equipment and much more. Each solution is custom-engineered to provide optimum quality, safety and reliability, and is backed by comprehensive aftermarket services. A portfolio company of Golden Gate Capital, Vantage serves its global customer base through facilities in North America, as well as a worldwide network of elevator contractors.
Vantage President and CEO Boelhouwer stated:
Inspired by our conversations with customers, we are bringing GAL’s individual brands together under the Vantage umbrella to create a true one-stop shop designed to meet customers’ evolving needs. In uniting the best non-proprietary elevator component manufacturers, Vantage will be able to leverage the unique expertise and experience of each brand while providing customers with a strong, centralized partner. We remain committed, as always, to continuing to provide our customers with reliable and safe products as well as best-in-class service.
GAL, GAL Canada and Hollister-Whitney were acquired by Golden Gate Capital in June 2017. To expand their customer and product base further, Courion, Bore-Max and Elevator Controls have since been added to the group of companies. Synergies between the brands have extended engineering and materials expertise, opened new avenues for innovation, promoted best practices in manufacturing, and advanced quality and continuous improvement efforts. Backed by the Vantage brand, the companies are poised to expand global resources even further, develop new markets and applications for their products, and apply operational efficiencies to better serve customers.
As part of the announcement, Vantage Elevator Solutions launched a new website and marketing tools. Vantage’s new tagline — “The Power to Move” — describes the company’s core value proposition of enabling the safe and reliable movement of people. Vantage is participating in the upcoming National Association of Elevator Contractors (NAEC) Conference beginning on September 24, 2018, in Atlantic City. Vantage’s exhibit will be located at booth 927.