by Brianna Crandall — January 12, 2018 — Global commercial real estate services and investment firm CBRE Group just launched a new global capability, called CBRE 360, focused on delivering enhanced employee experiences in the workplace. The capability will help property investors and occupiers create customized workplace solutions by integrating property services and amenities with advanced digital technologies.
CBRE 360 leverages CBRE’s strengths in workplace strategy and occupancy planning, design and build-out, and property and facilities management (FM), with its growing technology capabilities. CBRE 360 will be embedded within major CBRE business lines, including Global Workplace Solutions, Asset Services, and Advisory and Transaction Services, and can be customized to reflect each client’s unique culture and workplace requirements.
The services offered through CBRE 360 are powered by CBRE’s specialized digital offering. Users will have the opportunity to experience seamless, single-point access to building amenities and services through CBRE’s proprietary mobile applications, which are built upon a secure, scalable, plug-and-play technology platform.
The CBRE 360 mobile apps will allow users to locate colleagues and navigate the workplace, reserve workspaces, and access food and beverage services as well as basic building and high-end concierge services, among many other activities. The technology will offer client-specific branding for property occupiers and investors who desire it.
Mike Lafitte, global group president at CBRE, stated:
CBRE 360 will help our clients create destinations of choice. Professional and personal lives are continuing to converge, and higher expectations are being set for the workplace. In light of this, CBRE 360 will help our clients reimagine the delivery of property services, amenities and enablement technologies to attract and retain top talent and foster collaboration and productivity.
Andrew Kupiec, a top executive who led the North American operations at Zipcar, said to be the world’s largest car-sharing and urban-mobility company, has joined CBRE as global president — CBRE 360. Kupiec remarked:
Technology, demographics and rapidly evolving employee preferences are driving the transformation of the workplace. As the world’s largest commercial real estate company, CBRE is very well positioned to guide clients through this radically changing world of work. I am excited to be part of the CBRE team and look forward to working with our new colleagues to develop and implement ground-breaking solutions for our clients.
Los Angeles-based CBRE Group says that CBRE 360 is a natural evolution for its business, building on the company’s expertise in workplace solutions and its management of more than 5 billion sq. ft. of space for premier corporations and property investors worldwide. CBRE has more than 75,000 employees, and offers a broad range of integrated services through approximately 450 offices worldwide.
The new service also leverages CBRE’s considerable experience with its own Workplace360 (free-address, tech-enabled, collaboration-enhancing offices) initiative, which has reportedly driven higher employee engagement and efficiency gains at more than 60 CBRE global offices since its launch in 2013.