by Brianna Crandall — December 7, 2015—Cleaning industry association ISSA has added three new videos in recent weeks to its collection of free ISSA-TV Educational Quick Clip cleaning industry-related videos. The new ones cover engaging younger employees, next-level customer service, and how a cleaning business can stand out from the crowd.
ISSA-TV: Engaging Younger Employees in the Digital Age
As ISSA reminds, there is no way around it: employees who have grown up surrounded by technology acquire and absorb information differently than those who came of age when mobile phones were something they may have only seen in a James Bond movie. So how does a manager reach younger employees, who are used to gathering information on screens and not from their supervisors?
In this week’s free ISSA-TV Educational Quick Clip video, business trends author Bob Wendover explains how employers can convey information so that they can truly connect with employees who are just entering the workforce. He also outlines specific techniques that can be used to help a young employee thrive in the business.
ISSA-TV: Take Your Customer Service to the Next Level
Quick reaction and resolution is great when a customer calls with a complaint. But what about being proactive: doing something that will show customers how important they are, even when there is not a crisis? In the Educational Quick Clip video from the week of November 10, sales consultant Jim Pancero explains why simply having good service is not enough — and how the bar can be raised to impress customers.
ISSA-TV: Standing Out From the Crowd
No matter what a company is selling, they need to show potential customers how their product or service stands out from the crowd. But it is difficult to differentiate themselves when technology is increasingly replacing face-to-face interaction, points out ISSA. In the educational video from the week of October 29, employee training and development expert Jim Knight gets into the customer’s mind to reveal what a company needs to do if they want to win the sale.
