by Brianna Crandall — April 18, 2016 — The Address Hotels + Resorts, the five-star premium hotel brand of Emaar Hospitality Group, says it is redefining industry standards in assuring superior guest service by drawing on the power of advanced, in-room automated service with the launch of the new iPad-based iGENIE across all its properties. The brand operates five award-winning properties in Dubai, with the vision to expand to key cities and tourist destinations around the world.
Assuring the full breadth of guest services at the tap of a finger, and facilitated through in-room iPads provided to the guests, the new automated service is expected to significantly enhance the guest experience. From booking leisure and recreation appointments from the comfort of their rooms to ordering for any of the hotel services across concierge, housekeeping, engineering, to name a few, as well as exploring the Internet for infotainment and entertainment, iGENIE is considered path-breaking for the region’s hospitality sector.
Guests can control in-room temperature, lighting, TV and entertainment systems; order room service, housekeeping and maintenance services; and make reservations to local restaurants and area attractions through the iGENIE in-room automated service.
Assuring complete in-room control, the innovative iGENIE platform enables guests and residents of all hotels and serviced residences under The Address Hotels + Resorts to access services such as learning about Emaar’s amenities and leisure attractions in Dubai in order to access business centers, make a booking at any of the brand’s spas, sign up for golf lessons, or purchase movie tickets. They can also research and purchase tickets for Dubai’s most admired attractions, including KidZania, Dubai Ice Rink, Dubai Aquarium and Underwater Zoo, and At the Top, Burj Khalifa.
With iGENIE, guests can avail themselves of an array of complimentary entertainment options, whether it be movie, music, radio or even YouTube channels. They can also enjoy their own media using Bluetooth connection, and stream their own content to the in-room entertainment system. Guests will also have a dedicated in-room mailbox for communicating with the hotel management via iGENIE.
The in-room automated service also aids in placing orders from restaurants. Furthermore, it offers Internet browsing and serves as a newspaper reader. An interactive video wall is also a part of iGENIE that fosters stronger customer engagement.
With iGENIE, guests will also receive real-time updates on the promotions that are available at all of The Address Hotels + Resorts, allowing them to make reservations at restaurants and lounges from their own room. Each in-room iPad is registered to an individual room, allowing the operations teams to decipher which room and guest the automated request has come from.
Apart from effortlessly ordering room service, other in-room systems that can be accessed through iGENIE at the tap of a finger also include temperature, lighting and television control. These total room automation services are currently available at two hotels and are being readied for roll-out across the others.
Complementing the “Smart Dubai” initiative announced by the ruler of Dubai, iGENIE also serves as a one-stop service for a range of e-Services that will add value and enhance the convenience of guests.
Other utilities provided by iGENIE include real-time room folio information, international time display, alarm clock, weather details, location map, flight tracking, foreign exchange information, and the direction to face for prayer.
