by Brianna Crandall — July 6, 2016 — Vertically integrated contract furniture manufacturer Versteel introduced new products at the NeoCon 2016 contract furnishings show in June, including the worktable series and fabrication option embodying an urban industrial aesthetic described below that were entered in the Best of NeoCon Competition [see FMLink article].
The Maker Project
Robust construction, simple aesthetics, and hand-made impressions all combine to provide the utmost in utility and function with The Maker Project, introduced in the Furniture Collections for Collaboration category. Versteel says it has revived the work table and transformed it into a work “series” that embodies an urban industrial aesthetic, applauding utility and function by creating a new category of contract style and substance.
Versteel’s Maker Project applauds utility and function by creating a new category of contract style and substance, transformed the work table into a series that embodies an urban industrial aesthetic.
Available in work, counter, and stand-up heights with heavy-duty casters or glides, the table is the center of a series that includes work tables, occasional tables, benches, and a presentation white board.
Celebrating the inherent qualities of fabrication and manufacturing, the Versteel “Studio Steel” process is standard with The Maker Project. Top options range from butcher block and solid surface to more traditional laminate or veneer, with a plethora of power options available.
Studio Steel
Studio Steel is a new fabrication option from Versteel that is available on any series that utilizes steel in the manufacturing process. Embracing the Maker Movement aesthetic of romancing the qualities of construction, Versteel employs “an urban fabrication” process to leave the telltale signs of welding and assembly on the surface.
Versteel’s Studio Steel fabrication option reveals the inherent beauty of welding and raw metal in a process that embodies urban fabrication.
Special attention is paid to the preparation process, where each component is inspected for fit and finish before being treated to a powder coat finish. Choosing a clear or transparent powder coat then highlights the steel, allowing the welds and tonal striations created as a result of extreme heat to show through.
All the benefits of a Versteel product are captured in a new visual consciousness that has become a mainstay of modern culture. In every series the strength of steel is exposed and the beauty is acknowledged, all with the extreme durability of powder coat.
For a photo of the Versteel showroom at NeoCon 2016, visit the company’s home page. Headquartered in Jasper, Indiana, Versteel has nearly 60 years of experience in the industry.
