Aclara technology to help increase utility customers’ energy literacy, engagement

by Shane Henson — October 1, 2012—Due to a trend-setting contract with technology developer Aclara, customers of the nation’s sixth-largest community-owned electric service provider, Sacramento Municipal Utility District (SMUD), will soon be able to better understand and manage their energy uses and costs.

The utility company recently contracted Aclara, a developer of intelligent infrastructure technologies for utilities and part of the Utility Solutions Group of ESCO Technologies Inc., to deploy its best-in-class consumer engagement software platform. This comprehensive solution was developed to increase energy literacy, engagement, and utility customers’ related behavioral changes.

When completed, the Aclara solution will consolidate a variety of other tools that provide energy information and education to SMUD customers who opt to utilize them. This new approach by SMUD, encourages a more interactive dialogue between customers and the utility, with tailored content and personalized feedback delivered through multiple engagement channels, says Aclara.

“Aclara’s tightly integrated and consistent approach to consumer engagement continues to gain traction in the industry,” said Brad Kitterman, president of Aclara. “Aclara makes it easy for utilities to increase customers’ engagement in the active management of their energy consumption. The breadth, depth and quality of Aclara’s solutions have proven again to be second to none.”