by Shane Henson — April 30, 2012—Boston Properties, reportedly one of the largest owners, managers, and developers of first-class office properties in the United States, recently chose ADTI Media’s SkyNet digital mesh to bring in advertising for the Times Square Tower it owns.
Hanging 34 floors up on the tower, this new SkyNet display is 20% larger than the previous one also provided by ADTI and incorporates the latest of ADTI Media’s proprietary digital technology. It plays full-motion video with super-bright light-emitting diodes (LEDs). The advertisers will receive maximum exposure as SkyNet adapts the brightness of the LED to the time of day for ultimate performance in full sunlight as well as dark of night, notes the company. Pepsi and nine other advertisers took advantage of this opportunity to invest in promoting their brand in an iconic location.
Working with ADTI Media, an innovative digital out-of-home solution and service provider with installations around the world, property owners like Boston Properties can reap the benefits of both increased ad revenues and display quality without major capital investments, the company says. Digitizing a display can generate up to eight times the ad revenue of static outdoor media. However, depending on the size, a traditional LED display can cost up to seven figures, and require a very complex installation. ADTI Media offers a unique revenue-share option that enables clients to install a relatively non-invasive SkyNet display on their building with little to no capital investment.
SkyNet’s patented, lightweight, pliable mesh design combined with its scalable composition make it an easy product to customize (both size and shape). With a weight no more than 14.7 kg/sqm and modular panels that are 0.8 square meters wide, a SkyNet can easily be created to fit the size and shape of any unique building façade or entertainment venue, says ADTI.
