by Brianna Crandall — August 19, 2015—AFFLINK, provider of sales and marketing solutions for the professional cleaning, hotel, hospitality, and building management industries, has just released its new ELEVATE process, a free service for building owners and managers to uncover business goals and objectives, gain product insight, help predict outcomes, and optimize their procurement and supply chain processes.
The Web-based technology asks users a series of questions taking less than 30 minutes to complete. These questions cover a variety of subjects including:
- The type of image a facility wants to present to visitors and staff;
- The role of green cleaning and sustainability, and why they are important to the facility;
- The steps a business or facility has taken to protect employee health; and
- Efforts in place to reduce supply costs.
According to Leah Waldrop, marketing manager for AFFLINK’s ELEVATE systems, the service is unique because it asks a number of “why” questions designed to help organizations better understand what their true goals and focus are.
As an example of this, Waldrop said one of the issues the ELEVATE process narrows in on is sustainability. While most organizations are becoming more focused on sustainability issues, “why they are doing so is not always clear,” Waldrop commented.
“Is it due to regulatory and compliance mandates, or social and environmental responsibility, or some other reason? Understanding the ‘why’ provides much greater clarity and allows organizations to make more sound, strategic decisions,” explained Waldrop.
Altogether, the ELEVATE process asks the user questions on five different issues that most organizations must grapple with, and helps them better understand which are most important to them and why. These are:
- Enhancing corporate image
- Satisfying sustainability objectives
- Promoting a healthy workplace
- Increasing worker productivity
- Reducing overall operating costs
“We wanted to make this an easy and free service because building owners and managers often do not investigate these issues either due to lack of time or costs related to hiring consultants,” Waldrop said. “As users complete the process, the results are visible to the user and the service reports the unique priorities for each facility.”
