by F 0505 g3 — May 8, 2009—The Alliance for Sustainable Built Environments and the Institute for Market Transformation to Sustainability have entered into an educational partnership to advance sustainable product standards in an effort to enhance global sustainability and eliminate market confusion and greenwash.
The joint initiative will focus on the built environment, including construction materials, mechanicals, interior finishing products, and those products that support green building operations and maintenance, the organizations say. A marketing and education program that defines and promotes sustainable products that are certified through life cycle assessment criteria will be the first initiative launched.
The Alliance is a group of industry leaders who practice and are recognized for leadership in sustainability. MTS is a nonprofit public charity of leading environmental groups, governments and companies that developed and now administers Sustainable Materials Rating Technology, known as SMaRT. It is the consensus sustainable product standard and covers 80 percent of the world’s products.
For more details, visit MTS and the Alliance’s Greener Facilities.
