by Rebecca Walker — March 7, 2011—Autodesk, Inc., a leader in 3D design, engineering and entertainment software, has introduced the new book, Imagine, Design, Create: How Designers, Engineers and Architects Are Changing Our World at TED2011 Conference in Long Beach, California.
Edited by Autodesk Fellow Tom Wujec, Imagine, Design, Create explores the thinking behind the work of a wide range of companies and designers, ranging from the world’s largest and most established companies to new and emerging designers. The book includes hundreds of images and illustrations, as well as interviews with industry leaders and innovators using fresh design approaches and new design capabilities to create buildings, products and entertainment experiences.
“We are delighted to be working with Autodesk on a rare look at the thrilling bigger picture through design, starring many of the characters who have lit up the TED stage in recent years,” said Chris Anderson, TED Curator.
Wujec adds that “Design has become a transformative force in the world. In fact, an organization’s capacity to design—not just in the sense of styling,’ but of discovering new solutions, creating real value and producing innovative solutions—has never been more important. Advancing technology is now changing how people design.”
For more information, see the Autodesk Web site.
