by Brianna Crandall — January 13, 2012—Recyclebank, a company that rewards people for taking everyday green actions with discounts and deals from local and national businesses, recently selected the Behavior Platform and Social Fabric from Badgeville to add sophisticated gamification techniques and online social experiences to increase user engagement and enhance the online experience for Recyclebank’s members. A pioneer in combining gaming mechanics with environmental good, Recyclebank has been recognized for using gamification to initiate changes in consumer behavior to help create a more sustainable future.
Through digital offerings and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank incentivizes green actions with points that can be redeemed for discounts and rewards. By educating and empowering more than three million members online and offline using a “carrot versus stick” approach, Recyclebank aims to increase recycling rates, curb energy and water consumption, encourage smarter transportation, strengthen local economies, and help people realize the financial benefits of making greener choices.
Recyclebank will use Badgeville, a company that uses smart gamification techniques to help businesses increase user loyalty and engagement, to add sophisticated gamification experiences to motivate green behaviors across its member community. Badgeville’s Social Fabric will also enable Recyclebank to enrich the social experience among its members by more easily connecting members who are passionate about the environment via enhanced social networking features.
Badgeville reports that its clients, which reportedly include more than 100 of the most innovative companies in the world, experience a 20-to-250 percent increase in user behavior. Badgeville’s technology enables companies to track any online user behavior or “mission” of multiple activities, and then triggers real-time rewards and recognition for completing these activities. The company’s solution includes a Widget Studio with dozens of configurable gamification widgets, such as leaderboards, achievement showcases, and activity streams, for a branded gamification experience that can be deployed in a manner of weeks.
