by Rebecca Walker — April 13, 2009—The British Institute of Facilities Management (BIFM) has launched a new brand identity to reflect a change in its mission statement and a renewed focus on progress.
The new brand is an evolution of the identity created over seven years ago. It is cleaner and simpler, with a crisp strapline – Advancing our profession – echoing the Institute’s new mission statement, adopted last year, “To advance the facilities management profession.”
The introduction of the new look follows a review of the Institute’s brand and the visual identity of other organisations operating in the same field.
A new promotional campaign, incorporating the strong graphic elements from the new logo in print and online, will run throughout the rest of 2009.
Commenting on the new identity, BIFM CEO Ian Fielder said: “The Institute’s new brand is an evolution, not a revolution. The brand is our first impression and this sets the tone – modern, professional, aspirational.”
“For the first time the BIFM’s identity gives us a ‘visual language’ we can use across all types of communication,” adds Communications & External Affairs Director, Richard Byatt. “The arrow mark is very versatile and will be used in advertising, literature, event and online applications.
“The new strapline emphasises the intent to move forward, the continuing professionalisation of FM and the sense of belonging BIFM’s members feel.”
For more information, see the Web site.
