Brady offers guide to use of color for safety, productivity

by Brianna Crandall — January 11, 2016—Brady, a global provider of industrial and safety printing systems and solutions, has released its Color Your Way to an Improved Workplace guidebook and accompanying video.

Brady color guidebook

The Brady guidebook explains the impact and importance of color, and how it can be used to create a safer, leaner, more productive workplace.

In five visual and informative chapters, the guidebook explains the impact and importance of color, and how it can be used to create a safer, leaner, and more productive workplace.

According to the guidebook, the use of color can improve learning by 55%-78% and comprehension by 40%, so the impact color can have on helping workers understand processes and safety precautions is easily imaginable.

Lori Aeschbacher, global product manager for benchtop printers at Brady, noted:

Color impacts our decision-making every day, from traffic lights and signs to maps, security advisories, and the clothes we wear. Even when we don’t realize it, color impacts our moods, feelings, perceptions, and decisions, in our daily lives and at work. By using color visuals as part of a repetitive, standardized system, you can improve recognition, reduce response time, simplify learning, emphasize important information, and more. These impacts of color help you to improve safety and efficiency, and reduce costs at your facility.

The guidebook provides studies and research behind the impact of color, five key reasons why color is important, the benefits of color in the workplace, and examples of workplace visuals that use color.

The guidebook is available for free download from Brady with a brief registration, and the video is available on YouTube.

Brady Corp. is an international manufacturer and marketer of complete solutions that identify and protect people, products, and places. Its products help customers increase safety, security, productivity, and performance and include high-performance labels, signs, safety devices, printing systems, and software.