by Shane Henson — October 21, 2013—Bulbs.com, a Massachusetts-based online lighting supplier, is working to make it easier for commercial and residential customers to find just the right bulb with the introduction of its BulbFinder online database and selection help tool.
Partnering with Infuz, a digital agency based in St. Louis, the Bulbs.com development team was able to translate the voice of the customer into an innovative tool that adds confidence to the task of selecting the right bulb from a growing field of lighting technologies. According to Bulbs.com, these technologies include legacy products such as incandescent and halogen bulbs, as well as more recent innovations with compact fluorescent and rapidly improving light-emitting diode (LED) bulbs.
BulbFinder enables users to shop by selecting the shape of their bulb. All product images in the tool are high-resolution images of the actual light bulbs and bases, rather than basic illustrations found in other bulb finding tools. These images ensure the highest degree of accuracy during the shopping process. BulbFinder leverages a precise filtering methodology that was created to make the selection process as efficient as possible so that in just a few clicks users can go from more than 3,100 products, says Bulbs.com
Also included in BulbFinder are tools that enable shoppers to select bulbs according to brightness, color temperature, finish, and energy efficiency by technology in just a few easy steps. Once shoppers find the light bulb they need, they can immediately complete their online purchase at Bulbs.com, the company says.
“We created an efficient online shopping tool to help customers quickly and confidently select the right light bulb for their needs. Looking ahead, we plan to continue improving this application with the goal of creating the easiest online shopping experience for our customers,” says Robert Kernweis vice president of sales and marketing.
