by Brianna Crandall — November 5, 2010—The Carbon Reduction Label program has certified its first products in Australia. Dyson Airblade hand dryers, ALDI’s everyday olive oil range and Mobius Marlborough Sauvignon Blanc from The New Zealand Wine Company now carry the Carbon Reduction Label on their packaging
The international certification program, run by the Carbon Trust, is being managed in Australia by environment group Planet Ark and represents a brand’s commitment to reducing its carbon emissions in the form of a label that discloses the product’s carbon footprint. The Carbon Reduction Label is now appearing in 19 countries, with labeled products having annual sales of around AUD4.5 billion.
A product’s carbon footprint is determined through a life cycle assessment that verifies the total amount of carbon dioxide and all other greenhouse gas emissions that are emitted at every step of the product’s life from production through to distribution, use of the product, and even disposal of packaging.
For more information, see the Carbon Trust Web site.
