by Brianna Crandall — September 6, 2013—Chem-Dry, said to be the world’s largest carpet and rug cleaning franchise with 3,500 franchises in 35+ countries, has expanded into two more countries: Costa Rica and Ghana. Chem-Dry is in the midst of its fastest global expansion in more than a decade, and has identified several target markets including France, the Philippines, Turkey, Germany, Taiwan, India, Iceland, Brazil, Argentina and Chile. Chem-Dry is partnering with master franchise partners to oversee franchise expansion in these countries.
Chem-Dry’s master franchise partner in Costa Rica is Kenneth M. DeSanti, who discovered Chem-Dry while looking for the best way to add carpet cleaning service to his family’s existing business Alcesa, a 35-year-old company started by DeSanti’s father Alex Salazar, that sells and installs carpets at hotels, offices and other large buildings. Customers now will have one place to shop and care for their carpeting needs. DeSanti learned about Chem-Dry in his quest to offer customers something better than the “same old” basic equipment and cleaning solutions, and looks forward to offering his customers “a superior carpet cleaning experience, with healthier cleaning solutions, faster drying times and better results.”
Chem-Dry’s master franchise partner in Ghana is Nana Oduro. Oduro discovered Chem-Dry in Denmark. After learning about the company’s success in Europe, he realized that Ghanaians would benefit from the service, too, and is excited to bring the proven international value of the company to Ghana.
Chem-Dry says that it uses all-natural, green-certified cleaning solutions and patented equipment to clean a wide array of floor surfaces such as rugs, carpet, stone and tile as well as other surfaces including upholstery and drapes, serving both the residential and commercial markets. Chem-Dry also states that its service lines up with key consumer trends, offering a unique approach and a powerful business model:
Green, Eco-Friendly, Healthy: Chem-Dry’s hot carbonating extraction method uses 80 percent less water than steam cleaning, so it is better for the environment. And its primary cleaning solution, The Natural, is green-certified and does not contain phosphates or detergents, making it safe and non-toxic for kids and pets. In contrast, steam cleaning uses soaps and detergents that can leave behind a residue that can trigger allergies and attract dirt, and the excessive water used in steam cleaning can create a breeding ground for mold and mildew.
A Trusted Brand: Chem-Dry has built a reputation as a trusted, respected brand due to quality products such as its Pet Urine & Odor Removal (P.U.R.T.) treatment formulated not to merely mask scents but attack the chemical bonds that cause dried urine crystals to cling to surfaces, reportedly destroying the source of the stain and smell. Chem-Dry also uses a range of solutions to clean tile and stone floors, returning them to new condition; has reportedly achieved the highest customer satisfaction and customer repeat levels in the industry; and is said to have been Entrepreneur magazine’s top-rated floor surface cleaning franchise for 25 years in a row.
Superior Technology, Training: Since 1977, Chem-Dry has been committed to research and development, which has enabled it to develop proprietary solutions and patented equipment that are the foundation of their franchisees’ business.
To achieve its expansion, Chem-Dry also offers a conversion program for existing businesses that are interested in becoming part of a growing global brand. For more information, visit the company’s Carpet Cleaning Franchise page.
For more information about Chem-Dry’s Business & Commercial Carpet Cleaning Services, visit the company’s Web site.
