by Brianna Crandall — December 16, 2015—A new publication from global corporate real estate association CoreNet Global asks the question: “What is corporate real estate?”
While a critical component of overall corporate strategy and management, the practice of corporate real estate often operates “under the radar.” But the practice of corporate real estate (CRE) – the management and planning for real property and assets — is increasingly influencing corporate finance, strategic planning, the workplace, logistics, and even overall corporate branding.
To define the practice, and to provide what it calls a first-ever comprehensive resource for the profession, CoreNet Global recently introduced The Essential Guide to Corporate Real Estate.
Focused on the fundamental aspects of the profession, the book contains important information for young leaders and those new to their corporate real estate career; seasoned practitioners seeking to gain a broader understanding about a specific aspect of the profession; colleagues in other business units partnering with corporate real estate; and students and faculty seeking academic resources and career path information.
The Guide delivers an auxiliary blueprint for the successful management of the bricks and mortar that house the crucial business activities of organizations. Additionally, the book covers the governing principles of the practice of corporate real estate, with a set goal of contributing to the advancement of the CRE profession.
The Essential Guide to Corporate Real Estate is available through the CoreNet Global Web site for $19.99 (electronic version) or $49.99 (hardcover edition) from the Atlas Books online store.
