by Shane Henson — February 13, 2013—Crowdfunding, the practice of investing in projects through the use of a crowd-supported Web-based fundraising campaign, has become a popular and effective way for start-ups to get off the ground, and is now being used by people hoping to bring their real estate projects to fruition, according to a report by the American Institute of Architects (AIA).
The organization’s white paper, Crowdfunding Architecture, details how the tool is being used to leverage dedicated Internet fundraising Web sites to spur community support and financing for an assortment of infrastructure ventures that would ordinarily have difficulty finding money due to their smaller size.
The report, compiled for the AIA by massolution inc., concludes that “donation-based crowdfunding” holds the most potential as a financing tool for beleaguered developers and architects. According to massolution’s May 2012 Crowdfunding Industry Report, the amount of money generated by crowdfunding was close to $1.5 billion in 2011, of which almost half was raised via donation-based crowdfunding.
That’s because the donation-based crowdfunding campaign model relies not on providing tangible returns for its success, but rather the enthusiasm of a local community for causes such as covering an individual’s medical expenses, political campaigns or community projects that would otherwise require municipality or government funding for completion, the report concludes.
For the architect, who is often the primary catalyst for new projects and construction, the crowdfunding concept holds special promise. Usually architects’ role in funding projects is limited. However, crowdfunding increases the role of architects in the funding cycle by providing investment models and communications tools for a broad array of self-selected projects, from pedestrian bridges to urban skyscrapers, the report notes.
