If you’re looking for chemical-free floor-care products, Diversey’s Twister acquisition adds diamond-embedded, water-only floor pads to its equipment

by Brianna Crandall — December 15, 2017 — Diversey just announced it has expanded its floor-care portfolio by entering into an agreement to acquire Twister Holding AB and its assets for an undisclosed amount from private equity firm Polaris.

Diversey is a global supplier of hygiene and cleaning solutions that integrates chemicals, floor-care machines, tools and equipment with a wide range of technology-based value-added services, food safety services, and water and energy management. The North Carolina-based company employs approximately 9,000 people globally.

Twister, headquartered in Söderköping, Sweden, with subsidiaries in the US and the UK, is the owner of Twister, a disruptive patented system for daily floor cleaning using floor-care pads embedded with billions of microscopic diamonds that clean and polish the floor mechanically. Twister is a completely chemical-free system that works with water only. The company says it provides superior cleaning performance, on time delivery, and low cost of operations for the customer.

Diversey says it has acquired Twister to extend its market leadership, to strengthen its full value proposition and offer integrated solutions between chemicals, TASKI machines, robotics and tools at the lowest total cost of ownership (TCO) to its customers globally.

Dr. Ilham Kadri, president and chief executive officer of Diversey, stated:

Diversey is committed to being the global leader in providing floor owners with effective, innovative and sustainable solutions for cleaning and maintenance. We are therefore excited to welcome the Twister team to the Diversey family because of our shared passion for this mission. Their portfolio expands our offering to our customers and positions us as the leader in providing TCO solutions for our customers globally.

Robert Kreicberg, CEO of Twister Cleaning Technology AB, remarked:

We are excited to join Diversey and be part of a company with its historic market leadership and ambitious growth plans. We have successfully grown Twister by developing innovative and sustainable floor cleaning and maintenance technologies that dramatically reduce the cost of daily cleaning up to 50%. We believe that all customers will benefit from the combination of both companies’ innovations, application expertise and global reach.

The transaction is expected to close in 2017.