by Brianna Crandall — September 8, 2014—Worldwide business strategy and market development source Global Industry Analysts (GIA) recently released a comprehensive report on the global hand sanitizers market. The global market for hand sanitizers is projected to reach $1.6 billion by 2020, driven by rising awareness about health and hygiene and a focus on the prevention of infectious diseases. The development of innovative products and a growing demand from emerging markets are also expected to benefit market growth.
Hand sanitizers are disinfectants that offer effective protection against harmful pathogens, explains GIA. The focus on preventing transmission of diseases through hand-to-mouth or hand-to-hand contact underscores the need for better hand hygiene practices. Hand sanitizers are easy-to-use and do not require rinsing of hands, and therefore are expected to promote compliance with hygiene practices.
Hand sanitizers are growing in popularity as a result of rising consumer awareness, increasing focus on hand hygiene and threat of diseases like H1N1 flu in several parts of the world, according to the report. Product innovations such as alcohol-free, easy-to-use antibacterial sanitizers in travel packs, and the launch of products in convenient form factors such as disinfectant wipes, antibacterial lotions, soaps and gels are also helping stimulate growth in the market.
As stated by the new market research report on hand sanitizers, the United States represents the largest market worldwide. The nation witnessed a strong surge in sales during the 2009 H1N1 crisis, but that is now slowing down. Demand, nevertheless, continues to be supported by strong marketing and promotional campaigns, well entrenched hygiene practices among the population, introduction of new products, and growing preference for non-alcohol-based hand sanitizers.
In developing economies, an increase in the number of disease epidemics, changing lifestyles, Westernization of habits, growing awareness over the importance of personal hygiene, and increasing per capita spends on personal care and hygiene products are driving growth. Asia-Pacific is poised to grow at the fastest compounded annual rate of 13.6 percent over the analysis period.
Major players profiled in the report include 3M Company, Best Sanitizers Inc., Chattem Inc., Dial Corporation, GOJO Industries Inc., Lion Corporation, Medline Industries Inc., Nice-Pak Products Inc., Procter & Gamble, Reckitt Benckiser Plc, Skinvisible Inc., Unilever PLC, and Vi-Jon Laboratories Inc., among others.
The research report titled “Hand Sanitizers: A Global Strategic Business Report (MCP-1661)” provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of major companies worldwide. The report provides market estimates and projections in U.S. dollars for all major geographic markets. The U.S. market for hand sanitizers is also analyzed in volume (units).
