by Rebecca Walker — September 4, 2009—The Holiday Inn brand is currently undergoing a $1 billion global relaunch that includes a redesign of the iconic brand logo required new exterior signage for more than 3,200 locations.
The signage incorporates energy-efficient, long-life GE Tetra LED lighting systems, which are GE ecomagination certified solutions from Lumination, GE Consumer & Industrial’s LED business. The new signage is expected to save Holiday Inn an estimated $4.4 million annually over previous neon and fluorescent lighting ($3 million annual maintenance savings and $1.4 million energy savings).
This massive signage project involves more than 20 sign manufacturers creating 9,300 channel letter and box signs with high-performance GE Tetra LED lighting inside. There are more than 270 different lighting configurations across five Holiday Inn brands, where the signs range from 11 inches high to as large as 8 feet.
“It only makes sense to use the greenest signage solution possible,” says Angela Brav, chief operating officer, North America, InterContinental Hotels Group. “We are replacing more than 9,300 signs across several countries, so the energy savings GE’s LED systems are providing is significant. Plus, they offer proven reliability for even greater savings from a maintenance standpoint and improved brand consistency across all properties.”
For more information see the Web sites for Holiday Inn and Lumination.
