See how ICP Group’s acquisition of IdeaPaint high-performance dry-erase paint creates a one-stop shop for specialty coatings

by Brianna Crandall — September 25, 2019 — Innovative Chemical Products (ICP Group) announced last week the acquisition of IdeaPaint, creators and world-recognized leaders of the high-performance dry-erase paint category. The move creates a one-stop shop for specialty architectural coatings along with ICP Group’s products and solutions for building envelope, cementitious and sports surface needs.

Doug Mattscheck, CEO, ICP Group, stated:

We are pleased to announce the acquisition of IdeaPaint by the ICP Group family of companies, as the business has a strong track record of success in the market and allows us to provide an even greater variety of trusted, proven products to our customers and distribution partners. IdeaPaint created the high-performance dry-erase paint category out of a need for new ways to collaborate, brainstorm and share ideas. They turned a simple concept into a globally recognized brand. That level of innovation and drive fits perfectly alongside ICP Building Solutions Group’s (BSG’s) growing family of specialty architectural coatings.

Introduced in 2008, IdeaPaint is said to be the world’s first performance dry-erase coating. IdeaPaint is designed to roll on as easily as a traditional interior paint and to transform virtually any smooth surface into an erasable canvas for dry-erase markers. Since 2008, IdeaPaint has established partnerships with the leading architecture and design firms around the world, expanded distribution to over 45 countries, completed over 200,000 installations, and says it is proud to call many of the world’s largest and most innovative companies their longstanding customers. The company also produces related products, such as wallcoverings, magnetic coatings, markers and cleaning supplies.

Now an internationally recognized brand celebrated by the likes of The Wall Street Journal, Mashable, Fast Company and CNBC, IdeaPaint is viewed as an important addition to ICP BSG’s portfolio of innovative products for the architecture and design community.

IdeaPaint will be positioned with ICP Building Solutions Group’s (BSG) diversified offering of high-performance specialty coatings, enabling ICP BSG to offer a more robust package of coating solutions.

Founded by John Goscha at Babson College in Wellesley, Massachusetts, IdeaPaint reportedly exists to enable everyone to reach their creative and productive potential. For over a decade, the brand has been expanding its innovative product line that gives people the space they need to conveniently engage with their ideas. This acquisition ensures that IdeaPaint’s offerings will keep evolving as the brand continues to bring great products to market for many years to come, says ICP Group.

ICP Building Solutions Group (BSG) supplies professional products and solutions for building envelope, cementitious and sports surface needs. Comprising dozens of industry-leading brands across numerous industries and applications, ICP Building Solutions Group offers comprehensive portfolios to building professionals all over the globe, all backed by its MasterWorks training and education program.

Innovative Chemical Products (ICP Group) is a privately held specialty chemical manufacturer that provides coatings, adhesives and sealants globally. With operations headquartered in Andover, Massachusetts, and multiple manufacturing facilities around the world, ICP Group serves multiple end markets, including building materials, specialty construction, industrial, packaging, printing and sports surfaces.