by Brianna Crandall — October 9, 2015—For facilities managers interested in the best equipment and systems to purchase for Web conferencing, video conferencing, video streaming and more, a new report from global research provider Markets and Markets supplies a comprehensive market and forecast analysis of the overall enterprise video market, segmented by delivery mode, application, region, and vertical. The global enterprise video market is expected to grow from U.S.$16.98 billion in 2015 to $36.84 billion to 2020, at a compound annual growth rate (CAGR) of 16.7% from 2015 to 2020.
Market drivers and challenges
According to the report, enterprise video has gained traction in recent years due to the high rate of use of video technologies and services among enterprises. The market brings together technologies and platforms for ingestion, annotation, cataloguing, storage, retrieval and distribution of video content across companies. Enterprise video brings flexibility in remote working conditions, reduces capital expenditure, improves productivity and expands outreach.
North America is estimated to account for the largest share (34.5%) of the global enterprise video market in 2015. Factors such as an increase in the use of collaborative techniques for content delivery, growing adoption of the cloud, technological advancements in the medical and healthcare sector, and growth in smart education techniques are driving the growth of the enterprise video market in the region.
However, this share is expected to decline by 2018 due to an expected increase in growth for the enterprise video market in the Asia-Pacific (APAC) region. This growth is projected to stem from the high demand of video solutions from developing and developed organizations and the increasing number of small and medium-sized businesses in the APAC region.
The North America region is expected to address the various key challenges in this market, including interoperability, tackling complexity of issues in video content and technologies, and high costs of video conferencing equipment. AT&T and Cisco are the major providers of video solutions in North America.
Key players and strategies
The major players in the global enterprise video market are Alcatel-Lucent, Avaya, Cisco, IBM, Huawei, Polycom, and Verizon Communications, among others. Partnerships and agreements are the key strategies being used by companies to grow in the market. These strategies accounted for a share of 41% of the total strategic developments in the enterprise video market.
Companies such as Alcatel-Lucent, Cisco, Avaya, Huawei, Microsoft, and Polycom have also adopted new product launches as an eminent strategy to expand their client bases and tap new market spaces with improved solution capabilities. This strategy accounted for 26% of the total strategic developments in the enterprise video market.
Report coverage and availability
The report covers all the major sub-segments of the enterprise video market and provides the quantitative (market size and market growth) and qualitative (trends, analysis and insights) aspects for those segments. This comprehensive coverage of the enterprise video market provides important inputs such as drivers, restraints and opportunities in the market; profiles the major players in this market; maps the competitive landscape; and provides the overall perspective of the market in the various verticals and regions.
The report, Enterprise Video Market by Delivery Mode (Web Conferencing, Webcasting, Video Conferencing, Video Streaming), Applications (Corporate Communication, Learning & Development, Knowledge Sharing & Management), Vertical & Region — Global Forecasts to 2020, is available for purchase from the Markets and Markets Web site.
