by Brianna Crandall — April 6, 2012—The Vancouver, Washington-based Institute of Inspection, Cleaning and Restoration Certification (IICRC) announced on March 17 that its Board of Directors has voted to return the formal name of the organization to the IICRC from its recent change to The Clean Trust, keeping cleantrust as the end-user service mark of the organization. The full details surrounding the transition will be announced at the Certification Council on April 22, 2012.
“We’ve heard the feedback from registrants over the past few months and considered many options,” said IICRC Chairman Darrell Paulson. “Ultimately, the board has decided to use the IICRC as the main brand and use the cleantrust as a service mark. This allows us to honor the 40-year history of our organization, while also working to gain more awareness with end-users. We are still working through all of the details and we thank the inspection, cleaning and restoration community for their patience during this process.”
The IICRC will retain the use of the updated logo, which was designed to represent the strength and breadth of the organization. The shape reflects a globe, symbolizing the IICRC’s international status. And like the organization, the logo is made up of many different parts that are working together in a unified pattern, depicting an organization that is deep in knowledge.
“Together, this powerful brand combination of IICRC and the cleantrust will enable us to constantly work towards our mission of identifying and promoting an international standard of care that establishes and maintains the health, safety and welfare of the built environment,” said Paulson.
The organization plans to gradually roll out updated materials with the new IICRC logo and an updated design in the coming months, including ID (identity) cards, brochures, introductory video and a new Web site.
