by Brianna Crandall — January 8, 2016—The Institute of Real Estate Management (IREM) recently released a new white paper in its Leadership Competencies series that explores how creativity can increase success for real estate and property management professionals.
This IREM thought leadership explores a formula for creativity and innovation – “IDEA“:
- Immerse. Focus on the problem, topic, and situation and immerse yourself in its details, exploring all aspects.
- Disengage. Let go and forget every thought you had in the immerse phase. During this phase, do something different that totally absorbs your thoughts to ensure you thoroughly forget about it.
- Eureka! Ideas burst on the scene; you may have found many ideas or THE idea. This phase is the time when ideas tend to elicit the “It just came to me” response you hear people say. The Greek mathematician (among other things), Archimedes, called out “Eureka!” – Greek for “I have found (it)!” – when he made an important discovery about volume while in his bathtub.
- Assess. If you’ve found many ideas, now is the time to examine them and decide what to try.
The IREM white paper also address many other opportunities to turn creativity into success:
- Are there certain traits that support being creative?
- Is there a formula for being innovative?
- Who is creative?
- How can a person learn to be creative?
Worksheet for property managers
In addition, the white paper provides a convenient rating worksheet titled “Are You Fostering a Creative Climate?” This enables real estate and property management professionals to take stock of how creativity functions in the workplace.
IREM members can download the six-page IREM White Paper on Leadership Development: Creativity at no cost from the IREM Bookstore when logged in as a member. The price for nonmembers is $5.99. Additional IREM White Papers are also available on the critical industry topics of leadership, property operations, managing the management company, and asset management.
