by Brianna Crandall — November 17, 2014—Whether starting a firm or wanting to grow an established business, the just-released third edition of the IREM publication Business Strategies f or Real Estate Management Companies explains how to attract and retain clients, market a business more aggressively, expand services offered, and boost a company’s profits in today’s changing climate.
This new edition also features six case studies of real estate management companies in their infancy, providing an inside look into the trials and tribulations likely to be encountered by a fledgling enterprise, along with tips and lessons learned.
Among the specific topics the publication explores in depth, with seasoned insights and “how to” guidance, are:
- Hiring and retaining talent
- Understanding the dynamics of the manager and client relationship
- Creating a winning management proposal
- Taking over a management account
- Handling legal issues and ethical practices
- Managing and mitigating risks
Business Strategies for Real Estate Management Companies, 3rd Edition, soft cover, 492 pages, is $39.95 for IREM Members and $49.95 for nonmembers (plus shipping and applicable state sales tax). It is available to order from the online IREM Bookstore.
The Institute of Real Estate Management (IREM) is an international community of real estate managers dedicated to ethical business practices, maximizing the value of investment real estate, and promoting superior management through education and information sharing. An affiliate of the National Association of REALTORS, IREM serves both the multifamily and commercial sectors and offers several credentials. Founded in 1933, IREM promotes best practices in real estate management, with 19,000 individual and 550 corporate members.
