by Brianna Crandall — June 22, 2015—Cleaning industry association ISSA has added two new videos in recent weeks to its collection of free ISSA-TV Educational Quick Clip cleaning industry-related videos. The new ones cover how a professionally cleaned facility can help the customer’s business, and how new technologies and cleaning can lead to sustainability.
ISSA-TV: Help Your Customers Shine With the Right Products
The latest ISSA-TV video advises cleaning professionals to “Forget the price point; instead consider the pain point.” In this latest episode of the “Cleaning Superheroes” video series, Karl Schafer, a senior account executive for American Paper & Supply Co., recounts how he helped one customer win a major contract literally overnight.
ISSA-TV: The Future of Clean: Sustainability, Technology, and Innovation
The free video for the week of May 14 asks, “What is the link between sustainability, technology, and innovation?” In this Educational Quick Clip, Sealed Air Diversey Care President Ilham Kadri, PhD, explains how new technologies—and cleaning —will be the keys to sustainable life in a global market.
