by Brianna Crandall — June 22, 2015—In response to a changing world of digital news content and distribution, global professional services and investment management firm JLL recently announced the launch of Real Views, its online news site focused on real estate trends, markets and economics. Real Views is intended to make JLL’s global real estate knowledge, insights and research easily accessible via desktop, tablet or mobile to a worldwide audience.
“The development and distribution of news content in specialized sectors like real estate is being revolutionized by the Web and digital media,” said Charles Doyle, JLL’s Chief Marketing and Communications Officer. “Real estate plays a critical role in national economies, in business and in people’s everyday working lives. By bringing our readers and audiences new forms of news content that is accessible around the clock, and around the world, we hope to share our passion for real estate, its wider purpose and role, and also to generate debates that are both informative and entertaining.”
Reportedly unique in the commercial real estate market, Real Views will feature news stories that are written by JLL staff and draw on analysis, expert opinion and research from JLL, the real estate sector and the wider business community. Real Views will provide its readers with customized content shaped to their own interests and views.
With Real Views, audiences can access a wealth of stories, videos, information, dynamic charts and slideshows that explore real estate’s impact on:
- Industries such as retail, hospitality, technology, banking, pharmaceuticals and healthcare;
- Places around the world such as cities, regions and countries;
- Trends in real estate such as sustainable offices, smart workplaces, mass urbanization and global logistics; and
- Economics such as trade, investment flow into real estate, real estate financial instruments, assets and returns.
A weekly round-up of top stories from Real Views will be available soon. Readers can subscribe online to receive Real Views top stories every week.
