by Brianna Crandall — June 10, 2015—Data science arrives in groundbreaking form in corporate real estate with the launch of professional services and investment management firm JLL’s global data and insights platform, RED. Said to be corporate real estate’s first open and scalable data and analytics platform, RED is a “revolutionary” approach to uncovering insights that can power business performance and reach new levels of productivity in the workplace and workspace, claims JLL.
RED brings together master data governance, knowledge management, business intelligence and advanced analytics, underpinned by cutting-edge technologies and tools engineered to dramatically improve real estate decision-making.
The RED platform is designed to integrate CRE data with sales, workforce, finance, economic and other business data to offer a holistic view of a corporation’s business and macroeconomic environment. Its open architecture enables a company to integrate data from almost any source and rapidly visualize the results through interactive dashboards, offering greater transparency and, ultimately, actionable insights to improve operational efficiency.
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Smarter, better decisions to improve productivity
Corporate real estate executives are experiencing growing pressures to contribute measurable value to their organizations. According to JLL’s 2015 Global Corporate Real Estate biennial survey and report, 77 percent of corporate real estate executives say that managing operating expenses is a C-suite priority, and 61 percent report pressure to improve the productivity of their physical real estate assets.
“Corporate real estate (CRE) is a top three company expense, and RED enables CRE teams to answer the most complex questions around business productivity with one simplified, integrated view,” explains John Forrest, JLL CEO of Corporate Solutions, Americas. “It’s about empowering and equipping clients with real-time insights so they can be more agile and are better equipped to respond swiftly to our ever-changing corporate real estate environment and business pressures.”
Available exclusively to JLL’s corporate clients, RED is based on the same cutting-edge technologies used by banks, telecommunications companies and other industries to automate and manage large volumes of data from diverse sources.
RED offers a full spectrum of tools to uncover areas for improved productivity with customizable dashboards and detailed analytical models. RED can help with real estate and business decisions such as:
- Planning post-merger consolidations;
- Creating cost-benefit analyses for different expansion scenarios, such as relocation versus renovation or expansion. This predictive capability is informed not only by real estate data, but also by labor costs and availability, quality-of-life factors, employee preferences and more;
- Viewing energy usage trends across portfolios;
- Analyzing lease terms and expiration timetables across multiple markets; and
- Determining which corporate locations are more productive than others.
Designed with client needs at the heart of its solution
The RED platform is designed to be technologically nimble, flexible and tailored specifically for each client, so that it operates seamlessly across various platforms to optimize performance.
“We built this platform with our clients in mind,” explains Chris Browne, JLL COO of Corporate Solutions, Americas. “We wanted to offer the only industry platform that advances the science of real estate without requiring our clients to make major new technology investments or lengthy enterprise resource planning (ERP) implementation.”
“We want to make it easier for our clients to make smarter decisions and deliver it when and where they need it. With RED, executives can immediately access real-time data in the field, on their mobile devices, at their desks or anywhere. The world is changing quickly and we want our clients to be ready,” said Forrest.
For a look at RED’s capabilities, see JLL’s “?How the RED platform Works” Web page and video.
