by Rebecca Walker — August 14, 2009—Kimberly-Clark Corporation, the maker of Kleenex, Scott and Cottonelle brands, has announced stronger fiber sourcing standards that will increase conservation of forests globally and will make the company a leader for sustainably produced tissue products.
Greenpeace, which worked with Kimberly-Clark on its revised standards, announced that it will end its “Kleercut” campaign, which focused on the company and its brands.
Kimberly-Clark has set a goal of obtaining 100 percent of the company’s wood fiber for tissue products, including the Kleenex brand, from environmentally responsible sources. The revised standards will enhance the protection of Endangered Forests and increase the use of both Forest Stewardship Council (FSC) certified fiber and recycled fiber.
By the end of 2011, Kimberly-Clark will ensure that 40 percent of its North American tissue fiber representing an estimated 600,000 tonnes is either recycled or FSC certified, an increase of more than 70 percent over 2007 levels.
Furthermore, the revised standards reinforce Kimberly-Clark’s long-standing ban on use of wood fiber from illegal sources; adds a preference for post-consumer recycled fiber; and supports expansion of recycling initiatives and the identification, mapping and protection of areas that have the potential to be designated as Endangered or High Conservation Value forests.
For more information, see the company Web site.
