by AF 0223 b3 — February 26, 2010—Kimberly-Clark Professional, a leading supplier of washroom products and services, has launched a campaign to highlight the advantages of paper towels over other hand drying systems.
The “Take Control of Poor Hand Drying” campaign will alert companies and organizations to the fact that their choice of hand drying facilities in staff and public washrooms can impact hygiene levels, productivity, customer relations and reputation.
Targeting businesses across all sectors, the campaign is expected to result in increased requests to contract cleaners and facilities managers for paper towels as the organizations employing them realize electric hand dryers and linen towels fall short in terms of hygienic performance and practicality, says the company.
The campaign has been prompted by scientific research conducted by London’s University of Westminster in 2008, which found that the use of warm air dryers could increase levels of bacteria on subjects’ hands by as much as 254 percent, while using a paper towel reduced the total number of bacteria on hands by an average of 77 percent.
The Kimberly-Clark Professional Take Control of Poor Hand Drying campaign will also be challenging some of the myths surrounding hand towels. For example, some organizations choose not to use paper towels because they worry they are more harmful to the environment than other hand drying systems. However, Kimberly-Clark Professional says it has taken significant steps to address sustainability issues.
View the video about the hygienic drying campaign online.
