by Shane Henson — February 20, 2012—Marriott International’s JW Marriott world-class luxury hotel brand will soon open the world’s tallest dedicated hotel building in Dubai.
According to Marriot International, the JW Marriott Marquis Dubai will open in two phases, with the first section featuring 807 rooms and numerous restaurants and lounges. At a height of 1,164 feet, the hotel is just 85 feet shorter than the Empire State Building in New York.
The Marquis endorsement is reserved for iconic properties in the Marriott International portfolio, defined by their scale, grandeur and location. These select downtown properties offer the highest level of comfort, technology, personal service, meeting facilities, privacy and world-class amenities. The new JW Marriott Marquis in Dubai will be the first JW Marquis-branded property outside of North America, sending a strong signal about how Marriott International views Dubai’s growing importance and global influence.
The JW Marriott Marquis Dubai will offer an “enticing” array of nine restaurants and five lounges and entertainment venues. In addition, the hotel will feature two ballrooms, 24 meeting rooms, and a total of 54,895 square feet of event space. The design of the 1,500-square-meter Saray Spa draws inspiration from the caravanserai silk route across Arabia, and an enormous pool deck will cover the seventh floor of the hotel with a 32-meter swimming pool and deck.
In addition to serving the luxury business traveler, the hotel is targeting the lucrative and increasingly important meetings, incentives, conferences and exhibitions (MICE) market, where groups, meetings and conventions of up to 1,000 people can meet, sleep and dine under one roof, in one location. Dubai currently does not have a hotel of sufficient scale to host such large groups.
The hotel will be targeting the lucrative MICE segment from the United States. Dubai’s excellent air service, especially with the emerging BRIC (Brazil, Russia, India and China) economies, is expected to create further opportunity. In addition, Chinese firms are coming more and more to Dubai to set up a hub to access the African markets, creating increasingly important export opportunities for the UAE and bringing potential business to the hotel.
