by AFg3 0915 — September 18, 2009—Encore (formerly Encore Seating) celebrates its rebranding with the launch of Memento, a sleek and engaging executive and conference chair, according to a recent announcement.
With its slender profile and contemporary styling, Memento combines graceful lines and sophistication with a fresh approach that embodies Encore’s new attitude for the way you work and play, says the company.
Memento is Encore’s most modern design to date, and also marks the brand’s first use of knit suspension material, says Encore. The breathable elastomeric fabric features stretch and recovery properties that provide unparalleled comfort and support, as well as a subtle geometric pattern that distinguishes Memento from others in its class.
The Memento series is a harbinger of a new direction for Encore as a brand. As the design aesthetics and sophistication level of the product line continued to rise, Encore’s visual identity needed to evolve. A new logo, simplified name, and updated presentation materials reflect Encore’s longevity and credibility in the contract seating market, as well as infuse the brand with a design-oriented, vibrant attitude.
For more information, see the Encore Web site.
