by Brianna Crandall — June 5, 2015—minuteKEY, developer of the “first-ever” self-service key duplication machine, recently announced a major update that transforms key duplication into a personalized experience that is digitally integrated across mobile, Web, and kiosk interfaces. The company says the new program also addresses the needs of its brick-and-mortar retail partners to add personalized services in efforts to compete with e-commerce giants and strengthen customer loyalty as well as profitability.
The new minuteKEY VIP Loyalty Program is designed for customers who duplicate multiple keys, and rewards them from the first key they copy. A VIP Web portal enables customers to view their purchase history and manage their accounts on the devices of their choice, wherever they are. The Web site is integrated with minuteKEY’s network of 3,000 self-service kiosks for duplicating keys.
minuteKEY VIP customers begin earning discounts and other rewards with every key they cut, starting with level “Green” to “Blue” to “Brilliant” lifetime status, the program’s top tier, at 50 keys duplicated.
Exclusively for VIP customers, minuteKEY added several new features to the touchscreen display of its kiosks. VIP customers can duplicate multiple different keys and up to 70 keys in a single transaction, instead of one at a time. With each order, they can enter a job identifier for later tracking via the minuteKEY VIP Web portal.
The Web site uses responsive design, so customers can access their accounts on any Internet-enabled device, including laptops, tablets, and smartphones. Thanks to the VIP Web site’s direct integration with minuteKEY kiosks, customers can log in to the Web portal any time and view an up-to-the-minute history of their orders and receipts, name key duplication jobs, and view available coupons and rewards.
When VIP customers sign in to any minuteKEY kiosk, the touchscreen greets them by name and displays their progress from “Green” through “Brilliant” status. Each time VIP customers use a minuteKEY kiosk to duplicate a key, their status level is updated in real time on the kiosk and on the Web site.
Customers can sign up to become a minuteKEY VIP online or directly at the kiosk simply by entering their e-mail address and creating a password.
