by Rebecca Walker — April 18, 2011—MiX Telematics, a global provider of vehicle tracking and fleet management solutions, has taken a leadership position in the Telematics industry by launching the MiX Carbon Offset Initiative (COI). The service helps fleet operators better manage their carbon emissions by guaranteeing a secure, accessible and cost effective way to offset the greenhouse gas emissions caused by their fleets.
COI assists customers who want to reduce their CO2 emissions, or make their fleets carbon neutral, says the company. It is also suitable for those customers who cannot allocate resources to implement an effective carbon reduction initiative with a long-term value.
“COI is an ideal extension of our products that are being used to monitor driver behavior for fleets across the country,” said Brian McCoy, vice president of business development at MiX Telematics North America. “By understanding an operator’s driving habits, such as harsh acceleration, hard braking or excessive idling, we can help reduce fuel consumption and minimize fleet maintenance and operating costs. While the COI is not mandated, it’s one more way MiX Telematics is developing solutions that help clients work towards climate neutrality.”
MiX Telematics North America is a dynamic solutions company that helps U.S. and Canadian businesses overcome the toughest fleet management and vehicle tracking challenges. For more information, see the Web site.
