by jbs083108b3 — September 3, 2008—Despite widespread publicity about the “greening” of corporate America, barely half (50.8%) of American workers say their company has a significant initiative such as carpooling or recycling. Most US workers report being somewhat cynical about their employer’s motivation for going green, according to new research by The Marlin Company.
The Marlin Company’s 14th Annual American Workplace Poll was conducted in May 2008 by Zogby International, which surveyed 755 US workers. Asked why they think companies go green, nearly one-fourth (24.1%) said companies went green to save money? 22% said they did it to garner positive publicity, and 14.1% said they did it to be politically correct. Only 17.4% cited social responsibility as the motivation, while 12.9% said that companies were going green as a way to counteract rising energy prices.
Moreover, most workers said their employer lagged behind themselves in going green. When asked, “Who’s greener, you or your company?”, 63.4% of workers said that they were greener. More than three-fourths (77.7%) of US workers said it was important for them to have an employer that was going green in a significant way.
