by Brianna Crandall — June 27, 2014—IdeaPaint, provider of workplace collaboration technology, launched improvements to its pace-setting dry-erase paint products IdeaPaint CLEAR and IdeaPaint PRO at the recent NeoCon 2014 contract furnishings show in Chicago, offering more options for architects, interior designers and facilities managers to create writable surfaces for the world’s most innovative workspaces. This unique communication technology provides new ways to revitalize workspaces while facilitating greater collaboration and innovation across organizations.
IdeaPaint PRO, which the company says is the category’s first high-performance, patent-pending dry-erase formula and the most durable dry-erase coating available, will now be odor free, low VOC (volatile organic compounds), LEED compliant, and UL GREENGUARD Gold certified, and come with a lifetime warranty, making it an environmentally friendly product for designers, architects and contractors looking for a pigmented dry-erase surface. Recommended surfaces (for professional application) include most sealed, non-porous surfaces, including stained wood, painted drywall, plastic, metal, aluminum, chalkboards and whiteboards.
According to the company, IdeaPaint CLEAR is the only clear, patent-pending, dry-erase coating available that can be roller or spray applied, is isocyanate free, tin free, LEED compliant, and UL GREENGUARD Gold certified. IdeaPaint CLEAR may be applied over any color paint, allowing for seamless integration of dry-erase functionality regardless of a space’s color palette.
At NeoCon 2013, IdeaPaint launched IdeaPaint POWDER, a proprietary powder coating that can transform any bent, curved or flat metal substrate into a high-performance dry erase surface. IdeaPaint announced at this year’s NeoCon show that it has been working with two partners, Watson Furniture and Ghent, who have realized the potential of IdeaPaint POWDER and its ability to unlock new ways of providing more frictionless and collaborative office space via their development of writable furniture and moveable writing surfaces.
Writable surfaces have emerged as one of the hottest design trends of 2014, says IdeaPaint, coinciding with an uptick in spending on new and re-designed workspaces, according to the newest figures from the American Institute of Architects and the American Society of Interior Designers. With this uptick in projects, professionals are reportedly adding more writable surfaces as a way to add instant value and creativity to new and re-designed spaces quickly and cost-effectively.
As the inventor of dry erase paint, IdeaPaint continues to lead innovation in the category as its internal research and development (R&D) lab continuously develops better, safer and more economical products. The company works in tandem with the architecture and design community to find new ways to leverage writable surfaces inside some of the world’s most innovative workspaces such as Apple, Zappos, PayPal, Harvard, MIT, Quicken Loans, LinkedIn and Vertex Pharmaceuticals, among others.
