NeoCon’09: Tabrasa touted as a functional alternative to traditional white boards

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by AF 0618 a3 NEOCON — June 24, 2009—Tabrasa by IdeaPaint is a water based paint that can transform any working environment into a collaborative space. The result is increased functionality that encourages creativity and encourages impromptu teamwork. It was introduced at NeoCon World’s Trade Fair in mid-June at Chicago’s Merchandise Mart. Tabrasa is distributed exclusively by MDC Wallcoverings.

Tabrasa is a more functional and operationally superior alternative to traditional white boards and dry-erase wallcoverings, says the company. It transforms traditionally unusable office space into a dry-erase writing surface without seams, borders, or restrictions on size and placement.

Tabrasa uses IdeaPaints patented single-coat dry-erase paint technology. Water-based with lower VOCs, tabrasa is ideal for offices, schools, hospitals or virtually any project looking to turn unusable space into a collaborative environment.

Available in white as well as four neutral colors, tabrasa complements any interior design. It is easy to install with only one roller-applied coat of paint after proper surface preparation. And it is easy to replace by simply painting over it just like most other paint products. It is also proven to outperform and outlast dry-erase wallcoverings and traditional whiteboards through independent laboratory tests.

Tabrasa has a 10-year warranty, and will not produce ghosting or permanent marks that are typical of so many dry-erase products.

For more information, see the Web site.