NeoCon’10: Bentley Prince Street intros California-inspired carpets; gives talks on ‘greenwashing’

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by AF0618 b3 — June 21, 2010—Bentley Prince Street, Inc., introduced broadloom and carpet tile and highlighted its leadership in sustainability during NeoCon, World’s Trade Fair at The Merchandise Mart, Chicago. The company showcased its newest collections, Modern Block and Global Vistas, and unveiled the Hollywood Story, Domestic Alchemy, Pershing Square and Astronomie.

The company also used NeoCon 2010 as a platform to educate the design industry about the seriousness of greenwashing in manufacturing, with three daily presentations called “The Truth about EPDs” (Environmental Product Declaration).

Sustainability Manager Kimbrely Matsoukas developed “The Truth about EPDs” to help educate attendees about the advantages of Environmental Product Declarations (EPDs) for manufacturers and how some companies are greenwashing the truth.

“Manufacturers who claim to be green without third-party certification must be held accountable,” said Anthony Minite, president of Bentley Prince Street. “NeoCon is an ideal stage to talk about what it means to truly be responsible about our industrys environmental impact. I am extremely proud of what we have been doing at Bentley Prince Street, openly and voluntarily, for over 16 years. We are not just making beautiful carpet, we are making it responsibly.”

Bentley Prince Street’s NeoCon 2010 collection includes broadloom and carpet tile offerings, diverse in construction and color, which deliver coordinated solutions.

Bentley Prince Street chose a Hollywood theme for NeoCon 2010 as an ode to its Los Angeles heritage and its legacy of high-end design. Bentley Prince Street established roots in Los Angeles in 1979 — thus, the classic, California-inspired idea was conceived. This year’s stunning broadloom and carpet tile designs are Bentley Prince Street’s way of celebrating the City of Angels.

For more information see Bentley Prince Street.