NeoCon’10: Datesweiser debuts Highline furniture line in Humanscale showroom

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by AF 0621i3 — June 23, 2010—Datesweiser, noted for beautifully crafted casegoods, introduced The Highline Collection of tables and credenzas at The Merchandise Mart in Chicago during NeoCon World’s Trade Fair.

Represented at NeoCon for the first time, Datesweiser displayed its fine furniture in the Humanscale showroom. The arrangement gave Datesweiser the opportunity to be in the Merchandise Mart during NeoCon, and allowed Humanscale to use Datesweiser’s furniture to display some of its products, including the Humanaire Personal Zone AirPurifier, a Best of NeoCon winner.

Like other standard products in Datesweiser’s collection, Highline fills a specific need, one that the company witnessed in its custom installations. “Our clients frequently specified custom-made ledges in conference rooms and private offices. These require the precise coordination of various on-site construction crews to install properly,” noted Weiser. “With the Highline credenza, we are able to offer similar custom options and fulfill the same functional requirements with a self-supporting piece of furniture that ends the installation hassle.” For more information, visit the Datesweiser Web site.