by Ann Withanee — June 15, 2011—On The Edge carpet modules feature patterns and color sketches, washed and traced along 18×36-in. tile edges to create daring layers of design, says Shaw Contract Group. Rectangular carpet tiles create dynamic spaces using the expanded installation methods available through this unique tile size. By “activating the edge,” a whole new dimension of design is achievable to emphasize scale, movement or define wayfinding. Design, says Shaw, is liberating.
On The Edge earned a Best of NeoCon Gold Award at NeoCon World’s Trade Fair in the Carpet: Modular category, as well as an Innovation Award. Shaw Contract Group has received awards at NeoCon for 10 consecutive years. NeoCon is the major event of contract furniture and furnishings in North America, attracting upwards of 40,000 professionals to The Merchandise Mart in Chicago annually.
“On The Edge builds on the success of our rectangular tile size that we introduced with last year’s 18×36 in.,” says John Stephens, vice president of marketing. “The concept of patterning along the edge of the tile is ideally suited for rectangular tiles, which accentuates and enhances the size of the tile.
The collection features three patterns and two textures that can be installed in standard 18×36-in. installation methods by following the arrows on the back of the tiles. For a more customized installation, the designer can “activate the edge” by connecting the edges on the face of the carpet to create new patterns and scale. Seemingly endless patterns are possible depending on where the tiles are placed.
On The Edge carpet tiles use EcoWorx backing for performance and recyclability. EcoWorx tile backing contains 40 percent pre-consumer recycled content. EcoWorx is recyclable into more EcoWorx with Shaw Contract Group collecting the product at no cost to the customer. Eco Solution Q nylon contains 45 percent total recycled content that includes 25 percent post-consumer content from Shaw’s carpet reclamation network. Eco Solution Q is completely recyclable into new nylon, says Shaw. The company maintains that it recycles more carpet than all other manufacturers combined.
For more information visit the Shaw Contract Group Web site.
