by Rebecca Walker — May 15, 2009—BEHR Premium Plus Ultra Interior is a paint and primer in one that covers existing or uncoated surfaces without a separate primer, even for drastic color changes, says the company.
The launch of the Premium Plus Ultra Interior line is enhanced by a new hand-selected palette of 386 colors ranging from relaxing, organic-toned neutrals to more saturated and vibrant hues.
Formulated to deliver outstanding coverage, the paint utilizes NanoGuard technology to help provide a denser, harder and more durable paint film, says BEHR. When dry, BEHR Premium Plus Ultra Interior forms an extra-protective shell that resists moisture, stains and dirt. This tougher paint film combined with proprietary mildewcides makes it more difficult for mildew to grow on the paint surface.
Additionally, all sheens resist penetration by common stains and abrasions, so spills and marks are easier to wipe off and clean. Finally, the line features advanced colorant technology that offers higher hiding capabilities.
BEHR paints are sold exclusively at Home Depot. For more information, see the Web site.
