by jbs012609 a3 — January 28, 2009—Philanthropic consultancy LBG Associates has released a new research study and created a proprietary rating system to help companies find out how “green” they really are. The study, The Green Effect: How Community Involvement Is Embracing Environmentalism, reveals not only the top environmental trends and practices among 51 leading corporations, but also includes a self-diagnostic tool that helps determine if a company is a Peridot (becoming green), a Jade (green in many business and community involvement practices), or an Emerald (extremely green).
The Green Effect research report uncovers major green business trends, showing, for example, that:
- 84% of the respondents believe being green is part of their corporate culture;
- 86% measure/reduce greenhouse gas emissions;
- 74% have environmental requirements for suppliers;
- 73% have the environment as a focus area for charitable giving; and
- 78% say senior managers sit on green NGO boards.
The Green Effect report also includes more than 25 examples of how research participants are “walking the talk” and executing their environmental commitment in both operations and in community involvement activities. From Con Edison’s green roof, to Applied Materials’ sustainability card game, to PG&E’s Solar Schools initiative, to AT&T’s Cell Phones for Soldiers program, to TD Bank’s Friends of the Environment Foundation, the study shows how companies are embracing and embodying environmental community outreach.
The report is now available for purchase on the LBG Associates Web site. LBG Associates is also holding a one-day conference on February 12, 2009, in New York City to discuss the research findings. The conference will feature speakers from Con Edison, IBM, The Timberland Company, AT&T, Alcoa, and the Environmental Defense Fund.
