October 25, 2005—Information Resources, Inc. (IRI) has introduced a new member of its space planning product family, IRI Apollo Designer Workstation. Intended for use by manufacturers, brokers and retailers, the goal of the Designer Workstation is to optimize the performance of retail shelf space, the company says.
Designer Workstation is an easy-to-use desktop product that combines assortment, capacity and merchandising rules to generate hundreds of unique planograms per planner per day and makes true consumer-centric merchandising possible, says IRI.
In addition to productivity improvements of between 60 and 90 percent, according to the company, Designer Workstation generates planograms that result in improved inventory turns, more balanced days of supply, assortments that meet neighborhood demand, while being easy to shop and aesthetically pleasing.
Designer Workstation addresses the need of manufacturers, brokers and retailers to increase planogram relevance while decreasing development time.
Recognizing that critical factors such as income, education and ethnicity drive purchasing habits, and that addressing space planning at the regional level is no longer adequate, it makes cluster- and store-level space planning a reality that was not attainable with manual or one-size-fits-all approaches. Designer Workstation gives space planners the ability to rapidly model and evaluate merchandising and assortment rules, eliminate unproductive inventory, select optimal planograms and generate higher revenue and profitability, says the company.
For more information, visit the IRI Web site.
